In the US, for example, brands like Nordstrom and Amazon have a big advantage over online sellers, because they can control pricing.
But it’s not the same for retailers in other countries.
“In the US and UK, we see a lot of online retailers,” says Gautam Gopalan, head of brand strategy at consumer consultancy BMO Capital Markets.
“There’s a big difference between Amazon and the likes of Target and Walmart.
They have a lot more control.”
Gautam says Amazon, Walmart and Target have a monopoly on most of the shampoo brands, which means they charge more.
“I think the online marketplace will be a more efficient market for retailers, as they can set prices for consumers,” he says.
For the first time, Gautanam is advising retailers to make sure their shampoo is safe before they buy.
“If they’re going to do it, they need to do the research and ask consumers for their opinion before they go ahead,” he adds.
“They’re going for the biggest brand, and they need a brand that they can trust.
I think that’s what we’re seeing in the US right now.”
If you’ve got a shampoo allergy, here’s what you need to know: Amazon has a monopoly over shampoo, and it is the biggest shampoo retailer in the world.
The UK has a very different market.
Amazon has a large number of sellers with strong links to the UK market, but in terms of shampoo, its dominance in the UK is less than it is in the rest of the world where there are many more smaller and independent retailers.
Amazon’s dominance over the shampoo market has led to a rise in allergy symptoms, including eczema, hayfever, hay fever and even hay fever.
Gautaman says that Amazon is one of the few retailers who can actually sell products that are safe for children and adults.
Amazon also offers a large range of allergy-friendly products.
“Amazon is the only company that has really focused on helping the allergy community,” he explains.
However, in India, which is home to a growing number of internet shoppers, it is a different story.
According to Gautaman, the Amazon and Walmart monopolies are not the reason why the country is lagging behind other parts of the globe.
“India is still one of those countries where Amazon is dominant,” he observes.
“But the other major online retailer, Target, is very fragmented.
Target’s market is a bit smaller than Amazon’s, but it’s also smaller than Walmart.
Target sells a lot cheaper than Amazon.”
What’s your shampoo allergy?
Tell us in the comments below.